Zuffa Boxing
Zuffa Boxing
Zuffa Boxing is a professional boxing promotion company) founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela) and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.
Zuffa Boxing
The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.
History
In August 2017, following the high-profile boxing match between MMA fighter Conor McGregor and boxing champion Floyd Mayweather Jr., Dana White announced his intention to enter the world of professional boxing under the "Zuffa Boxing" brand. White suggested that the existing boxing promotion landscape was "broken" and needed a centralized, promoter-driven model similar to the Ultimate Fighting Championship (UFC), of which White was then president. Despite media attention and the sale of branded merchandise, Zuffa Boxing's launch was repeatedly delayed.
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