Zillennials
Etymology
The term Zillennial is a portmanteau of "Generation Z" and "Millennial". A similar portmanteau, Zennial, is also used, which is comparable to Xennials (a portmanteau of Generation X and Millennials). Other names that have been proposed for these cuspers include the Snapchat Generation by authors Ubl, Walden, and Arbit, and MinionZ by Smit. GenZennials was used to reference the micro-generation by Ketchum.
Arts and culture
Author Benjamin Crace, in his book titled The American Blockbuster: Movies That Defined Their Generations, says that zillennials "have grown up with a steady dose of the supernatural in pop culture (vampires, witches, zombies) to a point where it has become somewhat normalized."
Economic activity
Their outlook on their economic prospects was shaped by the decade's period of instability such as the Great Recession of the late 2000s and the COVID-19 pandemic beginning in 2020 and continuing into the early 2020s. Experiencing the effect of these crises on their parents, siblings, and others informed their outlook later on in life. Around 48% of American zillennials lived with their parents in 2023, which, coupled with their digital literacy and stable incomes, generates substantial spending power). An analysis by Morgan Stanley found that members of this cohort helped sustain the luxury good sector during periods of economic downturn. In 2023, fund manager Ken Costa in a book review via the Financial Times argued that the transfer of wealth valued at $100 trillion from Baby Boomers to younger generations, including zillennials, could restructure the global economy.
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