Steven Bartlett (businessman)
Advertising guidelines breaches
The BBC, which currently airs Dragons' Den, reprimanded Bartlett in 2022 for breaching BBC guidelines on advertising after wearing jewellery on the program of a brand he promoted in posts on social media. In a statement, they told the Radio Times: "We have clear guidelines around talents' commercial activity while working with us. Steven has been reminded of the guidelines." In a statement, Bartlett addressed the issue, adding: "This was a genuine oversight on my part. The posts have now been taken down."
Advertising guidelines breaches
The Advertising Standards Authority) (ASA) took action against Bartlett in August 2022 for breaching the CAP Code (Edition 12) rules 2.1, 2.3 and 2.4, in which he advertised the meal replacement firm Huel on his The Diary of a CEO podcast without clearly disclosing its nature as an advertisement. The ASA ruled that the advertisement must not appear again in its current form and subsequently advised Bartlett and Huel to "ensure that they made clear the commercial intent of advertising content in podcasts in future, for example by including a clear and prominent identifier such as 'advertisement' and making sure the break from editorial content to the ad was clearly and audibly identified."
Advertising guidelines breaches
In August 2024, advertisements featuring Bartlett by Zoe and Huel were banned by the advertising standards authority because they did not properly disclose their relationship with Bartlett.
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