Sold Out on You

Sold Out on You

Sold Out on You (Korean: 오늘도 매진했습니다) is an upcoming South Korean romantic comedy workplace television series written by Jin Seung-hee, directed by Ahn Jong-yeon, and starring Ahn Hyo-seop, Chae Won-bin, Kim Bum, and Go Doo-shim. The series depicts the story of two people who are sincere and passionate about their work but surprisingly neglectful of themselves, as their lives become intertwined 24 hours a day. It is scheduled to premiere on SBS TV on April 22, 2026 and will air every Wednesday and Thursday. It will also be available for streaming on Netflix.

Synopsis

Sold Out on You

Matthew Lee and Dam Ye-jin meet through a series of day-and-night encounters. As their paths continue to cross, they slowly begin to understand each other's struggles, from his hidden burdens to her battle with insomnia. Through their growing connection, they help one another face personal challenges, heal emotional wounds, and discover love amid the chaos of everyday life.

Cast and characters

Sold Out on You

• Ahn Hyo-seop as Matthew Lee

Chief executive officer of a cosmetics raw materials company who has a secret.

• Chae Won-bin as Dam Ye-jin

A home shopping channel host who suffers from overwork.

Executive director of a French cosmetics company who moved back to South Korea for business matters.

• Go Doo-shim as Song Hak-daek

The real power behind the scenes in Deokpung Village.

• Yoon Jae-chan as Hwang Ki-hong

An MD (merchandiser) for the same home shopping channel where Dam Ye-jin works, who later became part of her program for three years.

• Park Ah-in • Shin Dong-mi • Jo Woo-ri as Moon Ae-ra

A dessert cafe owner with a prickly but kind-hearted attitude.

Production

Development

The series is directed by Ahn Jong-yeon, who helmed Seoul Busters (2024), with the script written by rookie writer Jin Seung-hee. Production is handled by Beyond J, the company behind Nevertheless (2021), Somebody (2022), A Shop for Killers (2024), and The Scandal of Chunhwa (2025), along with Studio S and Slingshot Studios.

Casting

In March 2025, Ahn Hyo-seop and Chae Won-bin were cast as lead of the series. Two months later, Ahn and Chae were confirmed to star. Kim Bum along with Go Doo-shim, Park Ah-in, Shin Dong-mi, Jo Woo-ri, and Woo Hee-jin also joined the cast a day after the confirmation of the lead actors. In July 2025, Yoon Jae-chan has been cast.

Filming

In an interview with Ahn Hyo-seop, it was stated the filming already began in June 2025.

Release

Sold Out on You

Sold Out on You is scheduled to premiere on SBS TV on April 22, 2026, and will air every Wednesday and Thursday. It will also be available for streaming on Netflix.