Reborn Rich

Reborn Rich (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.

Source: Wikipedia

Article

Reborn Rich

Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings. A second season has been confirmed in production.

Synopsis

Reborn Rich

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.

Cast

Main

• Song Joong-ki as Jin Do-jun / Yoon Hyun-woo • Kim Kang-hoon as young Jin Do-jun (in 1987)

Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family. Reborn as Jin Do-jun, Soonyang family's youngest grandson.

• Lee Sung-min as Jin Yang-chul

Head of the family and founder of Soonyang Group.

• Shin Hyun-been as Seo Min-young

A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

Soonyang family

• Yoon Je-moon as Jin Young-ki

• Kim Jung-nan as Son Jung-dae

Jin Young-ki's wife. Daughter of a powerful money lender.

• Kim Nam-hee as Jin Seong-jun • Moon Seong-hyun as young Jin Seong-joon

Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group.

• Park Ji-hyun as Mo Hyun-min

Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.

Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.

Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.

• Kim Shin-rok as Jin Hwa-young

Third child and only daughter of the Soonyang family.

Jin Hwa-young's husband. A prosecutor with a poor family background.

• Kim Young-jae as Jin Yoon-ki

Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family.

• Jung Hye-young as Lee Hae-in

• Kang Ki-doong as Jin Hyung-jun • Cha Sung-je as young Jin Hyung-jun

Jin Do-jun's older brother. Second grandson of the Soonyang family.

• Kim Hyun as Lee Pil-ok

Soonyang Group

• Jung Hee-tae as Lee Hang-jae

People around Jin Do-jun

• Park Hyuk-kwon as Oh Se-hyeon/Mason Oh

A Soonyang employee who later works for Jin Do-jun.

Extended

• Lee Byung-joon as Ju Young-il

• Ham Tae-in as Soonyang Group employee • Jeon Jin-oh

Special appearance

• Park Jin-young as Shin Gyeong-min

An assistant manager and Yoon Hyun-woo's junior.

• Cha Sun-woo as Yoon Hyun-min

• Seo Jeong-yeon as Han Kyung-hee

Viewership

Reborn Rich

<table><thead><tr><th>Ep.</th><th>Original broadcast date</th><th>Average audience share (Nielsen Korea)</th></tr></thead><tbody><tr><td>Nationwide</td><td>Seoul</td></tr><tr><td>1</td><td>November 18, 2022</td><td>6.058% (1st)</td><td>6.723% (1st)</td></tr><tr><td>2</td><td>November 19, 2022</td><td>8.845% (1st)</td><td>9.824% (1st)</td></tr><tr><td>3</td><td>November 20, 2022</td><td>10.826% (1st)</td><td>11.713% (1st)</td></tr><tr><td>4</td><td>November 25, 2022</td><td>11.800% (1st)</td><td>13.153% (1st)</td></tr><tr><td>5</td><td>November 26, 2022</td><td>14.758% (1st)</td><td>16.195% (1st)</td></tr><tr><td>6</td><td>November 27, 2022</td><td>14.880% (1st)</td><td>16.507% (1st)</td></tr><tr><td>7</td><td>December 3, 2022</td><td>16.102% (1st)</td><td>18.026% (1st)</td></tr><tr><td>8</td><td>December 4, 2022</td><td>19.449% (1st)</td><td>21.776% (1st)</td></tr><tr><td>9</td><td>December 9, 2022</td><td>16.995% (1st)</td><td>19.512% (1st)</td></tr><tr><td>10</td><td>December 10, 2022</td><td>18.337% (1st)</td><td>20.515% (1st)</td></tr><tr><td>11</td><td>December 11, 2022</td><td>21.137% (1st)</td><td>23.858% (1st)</td></tr><tr><td>12</td><td>December 16, 2022</td><td>19.817% (1st)</td><td>22.178% (1st)</td></tr><tr><td>13</td><td>December 17, 2022</td><td>22.456% (1st)</td><td>24.370% (1st)</td></tr><tr><td>14</td><td>December 18, 2022</td><td>24.936% (1st)</td><td>26.949% (1st)</td></tr><tr><td>15</td><td>December 24, 2022</td><td>25.032% (1st)</td><td>28.164% (1st)</td></tr><tr><td>16</td><td>December 25, 2022</td><td>26.948% (1st)</td><td>30.101% (1st)</td></tr><tr><td>Average</td><td>17.399%</td><td>19.348%</td></tr></tbody></table>

Accolades

Reborn Rich

<table><thead><tr><th>Award ceremony</th><th>Year</th><th>Category</th><th>Nominee</th><th>Result</th><th>Ref.</th></tr></thead><tbody><tr><td>APAN Star Awards</td><td>2023</td><td>Drama of the Year</td><td>Reborn Rich</td><td>Nominated</td><td></td></tr><tr><td>Best Director</td><td>Jung Dae-yoon</td><td>Nominated</td></tr><tr><td>Top Excellence Award, Actor in a Miniseries</td><td>Lee Sung-min</td><td>Nominated</td></tr><tr><td>Song Joong-ki</td><td>Nominated</td></tr><tr><td>Excellence Award, Actor in a Miniseries</td><td>Jo Han-chul</td><td>Won</td></tr><tr><td>Excellence Acting Award, Actor</td><td>Jung Hee-tae</td><td>Nominated</td></tr><tr><td>Excellence Acting Award, Actress</td><td>Park Ji-hyun</td><td>Nominated</td></tr><tr><td>Baeksang Arts Awards</td><td>2023</td><td>Grand Prize – Television</td><td>Lee Sung-min</td><td>Nominated</td><td></td></tr><tr><td>Best Actor</td><td>Won</td></tr><tr><td>Best Supporting Actor</td><td>Kim Do-hyun</td><td>Nominated</td></tr><tr><td>Best Supporting Actress</td><td>Kim Shin-rok</td><td>Nominated</td></tr><tr><td>International Emmy Awards</td><td>2023</td><td>Best TV Movie/Mini-Series</td><td>Reborn Rich</td><td>Nominated</td><td></td></tr><tr><td>Korea Drama Awards</td><td>2023</td><td>KDF Award</td><td>Jung Hee-tae</td><td>Won</td><td></td></tr><tr><td>Korea Communications Commission Broadcasting Awards</td><td>2023</td><td>Top Excellence Award</td><td>Reborn Rich</td><td>Won</td><td></td></tr><tr><td>Korea PD Awards</td><td>2023</td><td>Best Picture TV</td><td>Won</td><td></td></tr><tr><td>Seoul International Drama Awards</td><td>2023</td><td>Best Miniseries</td><td>Won</td><td></td></tr><tr><td>Outstanding Korean Actor</td><td>Lee Sung-min</td><td>Won</td></tr></tbody></table>

Remake

Reborn Rich

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea, unveiled that they will remake the series in Thai. The series is to be released in 2024.