PageRank
PageRank
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
Description
Numerous academic papers concerning PageRank have been published since Page and Brin's original paper. In practice, the PageRank concept may be vulnerable to manipulation. Research has been conducted into identifying falsely influenced PageRank rankings. The goal is to find an effective means of ignoring links from documents with falsely influenced PageRank.
Simplified algorithm
The PageRank transferred from a given page to the targets of its outbound links upon the next iteration is divided equally among all outbound links.