MTV
Programming
MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films.
Programming
In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios
Video Music Awards
In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like a Virgin)". The statuettes that are handed out at the Video Music Awards are of the MTV moon-man, the channel's original image from its first broadcast in 1981. As of 2012, the Video Music Awards were MTV's most watched annual event.
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