List of most valuable brands

List of most valuable brands

The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar BrandZ’s Most Valuable Global Brands list (2025)

List of most valuable brands

The 10 most valuable brands in 2025 according to Kantar.

<table><thead><tr><th>Rank</th><th>Brand</th><th>Country</th><th>Established</th><th>Brand value (US$ millions)</th></tr></thead><tbody><tr><td>1</td><td>Apple Inc.</td><td> United States</td><td>1976</td><td>1,299,655</td></tr><tr><td>2</td><td>Google</td><td> United States</td><td>1998</td><td>944,137</td></tr><tr><td>3</td><td>Microsoft</td><td> United States</td><td>1975</td><td>884,816</td></tr><tr><td>4</td><td>Amazon.com</td><td> United States</td><td>1994</td><td>866,118</td></tr><tr><td>5</td><td>Nvidia</td><td> United States</td><td>1993</td><td>509,442</td></tr><tr><td>6</td><td>Facebook</td><td> United States</td><td>2004</td><td>300,662</td></tr><tr><td>7</td><td>Instagram</td><td> United States</td><td>2010</td><td>228,947</td></tr><tr><td>8</td><td>McDonald's</td><td> United States</td><td>1940</td><td>221,079</td></tr><tr><td>9</td><td>Oracle Corporation</td><td> United States</td><td>1977</td><td>215,354</td></tr><tr><td>10</td><td>Visa Inc.</td><td> United States</td><td>1958</td><td>213,348</td></tr></tbody></table>

Interbrand list (2024)

List of most valuable brands

The 10 most valuable corporate brands in 2024 according to Interbrand.

<table><thead><tr><th>Rank</th><th>Brand</th><th>Country</th><th>Established</th><th>Brand value (US$ millions)</th></tr></thead><tbody><tr><td>1</td><td>Apple Inc.</td><td> United States</td><td>1976</td><td>488,900</td></tr><tr><td>2</td><td>Microsoft</td><td> United States</td><td>1975</td><td>352,500</td></tr><tr><td>3</td><td>Amazon.com</td><td> United States</td><td>1994</td><td>298,100</td></tr><tr><td>4</td><td>Google</td><td> United States</td><td>1998</td><td>291,300</td></tr><tr><td>5</td><td>Samsung</td><td> South Korea</td><td>1938</td><td>100,800</td></tr><tr><td>6</td><td>Toyota</td><td> Japan</td><td>1937</td><td>72,800</td></tr><tr><td>7</td><td>Coca-Cola</td><td> United States</td><td>1892</td><td>61,200</td></tr><tr><td>8</td><td>Mercedes-Benz</td><td> Germany</td><td>1926</td><td>58,900</td></tr><tr><td>9</td><td>McDonald's</td><td> United States</td><td>1940</td><td>53,000</td></tr><tr><td>10</td><td>BMW</td><td> Germany</td><td>1913</td><td>52,000</td></tr></tbody></table>

Brand Finance list (2025)

List of most valuable brands

The 10 most valuable corporate brands in 2025 according to Brand Finance.

Rank	Brand	Country	Established	Brand value (US$ millions)
1	Apple	United States	1976	574,510
2	Microsoft	United States	1975	461,069
3	Google	United States	1998	412,981
4	Amazon.com	United States	1994	308,926
5	Walmart	United States	1962	137,183
6	Samsung	South Korea	1938	110,593
7	TikTok/Douyin	China	2012	105,790
8	Facebook	United States	2004	91,457
9	Nvidia	United States	1993	87,871
10	State Grid Corporation	China	2002	85,626

Forbes list (2020)

List of most valuable brands

The 10 most valuable corporate brands in 2020 according to Forbes magazine.

<table><thead><tr><th>Rank</th><th>Brand</th><th>Country</th><th>Established</th><th>Brand value (US$ billions)</th></tr></thead><tbody><tr><td>1</td><td>Apple Inc.</td><td> United States</td><td>1976</td><td>241.2</td></tr><tr><td>2</td><td>Google</td><td> United States</td><td>1998</td><td>207.5</td></tr><tr><td>3</td><td>Microsoft</td><td> United States</td><td>1975</td><td>162.9</td></tr><tr><td>4</td><td>Amazon.com</td><td> United States</td><td>1994</td><td>135.4</td></tr><tr><td>5</td><td>Facebook</td><td> United States</td><td>2004</td><td>70.3</td></tr><tr><td>6</td><td>Coca-Cola</td><td> United States</td><td>1892</td><td>64.4</td></tr><tr><td>7</td><td>The Walt Disney Company</td><td> United States</td><td>1923</td><td>61.3</td></tr><tr><td>8</td><td>Samsung</td><td> South Korea</td><td>1938</td><td>50.4</td></tr><tr><td>9</td><td>Louis Vuitton</td><td> France</td><td>1854</td><td>47.2</td></tr><tr><td>10</td><td>McDonald's</td><td> United States</td><td>1940</td><td>46.1</td></tr></tbody></table>

Most valuable brands over time

Top 10 since 2007 (Kantar)

The 10 most valuable brands every year since 2007 according to Kantar.

<table><thead><tr><th>Year</th><th>1.</th><th>2.</th><th>3.</th><th>4.</th><th>5.</th><th>6.</th><th>7.</th><th>8.</th><th>9.</th><th>10.</th></tr></thead><tbody><tr><td>2007</td><td>Google</td><td>General Electric</td><td>Microsoft</td><td>Coca-Cola</td><td>China Mobile</td><td>Marlboro</td><td>Walmart</td><td>Citigroup</td><td>IBM</td><td>Toyota</td></tr><tr><td>2008</td><td>Google</td><td>General Electric</td><td>Microsoft</td><td>Coca-Cola</td><td>China Mobile</td><td>IBM</td><td>Apple Inc.</td><td>McDonald's</td><td>Nokia</td><td>Marlboro</td></tr><tr><td>2009</td><td>Google</td><td>Microsoft</td><td>Coca-Cola</td><td>IBM</td><td>McDonald's</td><td>Apple Inc.</td><td>China Mobile</td><td>General Electric</td><td>Vodafone</td><td>Marlboro</td></tr><tr><td>2010</td><td>Google</td><td>IBM</td><td>Apple Inc.</td><td>Microsoft</td><td>Coca-Cola</td><td>McDonald's</td><td>Marlboro</td><td>China Mobile</td><td>General Electric</td><td>Vodafone</td></tr><tr><td>2011</td><td>Apple Inc.</td><td>Google</td><td>IBM</td><td>McDonald's</td><td>Microsoft</td><td>Coca-Cola</td><td>AT&T</td><td>Marlboro</td><td>China Mobile</td><td>General Electric</td></tr><tr><td>2012</td><td>Apple Inc.</td><td>IBM</td><td>Google</td><td>McDonald's</td><td>Microsoft</td><td>Coca-Cola</td><td>Marlboro</td><td>AT&T</td><td>Verizon</td><td>China Mobile</td></tr><tr><td>2013</td><td>Apple Inc.</td><td>Google</td><td>IBM</td><td>McDonald's</td><td>Coca-Cola</td><td>AT&T</td><td>Microsoft</td><td>Marlboro</td><td>Visa Inc.</td><td>China Mobile</td></tr><tr><td>2014</td><td>Google</td><td>Apple Inc.</td><td>IBM</td><td>Microsoft</td><td>McDonald's</td><td>Coca-Cola</td><td>Visa Inc.</td><td>AT&T</td><td>Marlboro</td><td>Amazon</td></tr><tr><td>2015</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>IBM</td><td>Visa Inc.</td><td>AT&T</td><td>Verizon</td><td>Coca-Cola</td><td>McDonald's</td><td>Marlboro</td></tr><tr><td>2016</td><td>Google</td><td>Apple Inc.</td><td>Microsoft</td><td>AT&T</td><td>Facebook</td><td>Visa Inc.</td><td>Amazon</td><td>Verizon</td><td>McDonald's</td><td>IBM</td></tr><tr><td>2017</td><td>Google</td><td>Apple Inc.</td><td>Microsoft</td><td>Amazon</td><td>Facebook</td><td>AT&T</td><td>Visa Inc.</td><td>Tencent</td><td>IBM</td><td>McDonald's</td></tr><tr><td>2018</td><td>Google</td><td>Apple Inc.</td><td>Amazon</td><td>Microsoft</td><td>Tencent</td><td>Facebook</td><td>Visa Inc.</td><td>McDonald's</td><td>Alibaba Group</td><td>AT&T</td></tr><tr><td>2019</td><td>Amazon</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>Visa Inc.</td><td>Facebook</td><td>Alibaba Group</td><td>Tencent</td><td>McDonald's</td><td>AT&T</td></tr><tr><td>2020</td><td>Amazon</td><td>Apple Inc.</td><td>Microsoft</td><td>Google</td><td>Visa Inc.</td><td>Alibaba Group</td><td>Tencent</td><td>Facebook</td><td>McDonald's</td><td>Mastercard</td></tr><tr><td>2021</td><td>Amazon</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>Tencent</td><td>Facebook</td><td>Alibaba Group</td><td>Visa Inc.</td><td>McDonald's</td><td>Mastercard</td></tr><tr><td>2022</td><td>Apple Inc.</td><td>Google</td><td>Amazon</td><td>Microsoft</td><td>Tencent</td><td>McDonald's</td><td>Visa Inc.</td><td>Facebook</td><td>Alibaba Group</td><td>Louis Vuitton</td></tr><tr><td>2023</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>Amazon</td><td>McDonald's</td><td>Visa Inc.</td><td>Tencent</td><td>Louis Vuitton</td><td>Mastercard</td><td>Coca-Cola</td></tr><tr><td>2024</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>Amazon</td><td>McDonald's</td><td>Nvidia</td><td>Visa Inc.</td><td>Facebook</td><td>Oracle</td><td>Tencent</td></tr><tr><td>2025</td><td>Apple Inc.</td><td>Google</td><td>Microsoft</td><td>Amazon</td><td>Nvidia</td><td>Facebook</td><td>Instagram</td><td>McDonald's</td><td>Oracle</td><td>Visa Inc.</td></tr></tbody></table>

2000 (Interbrand)

The 10 most valuable company brands in 2000 according to Interbrand.

<table><thead><tr><th>Rank</th><th>Brand</th><th>Country</th><th>Brand value (US$ millions)</th><th>Rank</th><th>Brand</th><th>Country</th><th>Brand value (US$ millions)</th></tr></thead><tbody><tr><td>1</td><td>Coca-Cola</td><td> United States</td><td>72,537</td><td>11</td><td>Marlboro</td><td> United States</td><td>22,110</td></tr><tr><td>2</td><td>Microsoft</td><td> United States</td><td>70,196</td><td>12</td><td>Mercedes-Benz</td><td> Germany</td><td>21,104</td></tr><tr><td>3</td><td>IBM</td><td> United States</td><td>53,183</td><td>13</td><td>Hewlett-Packard</td><td> United States</td><td>20,572</td></tr><tr><td>4</td><td>Intel</td><td> United States</td><td>39,048</td><td>14</td><td>Cisco</td><td> United States</td><td>20,067</td></tr><tr><td>5</td><td>Nokia</td><td> Finland</td><td>38,528</td><td>15</td><td>Toyota</td><td> Japan</td><td>18,823</td></tr><tr><td>6</td><td>General Electric</td><td> United States</td><td>38,127</td><td>16</td><td>Citi</td><td> United States</td><td>18,809</td></tr><tr><td>7</td><td>Ford</td><td> United States</td><td>36,368</td><td>17</td><td>Gillette</td><td> United States</td><td>17,358</td></tr><tr><td>8</td><td>Walt Disney</td><td> United States</td><td>33,553</td><td>18</td><td>Sony</td><td> Japan</td><td>16,409</td></tr><tr><td>9</td><td>McDonald's</td><td> United States</td><td>27,859</td><td>19</td><td>American Express</td><td> United States</td><td>16,122</td></tr><tr><td>10</td><td>AT&T</td><td> United States</td><td>25,548</td><td>20</td><td>Honda</td><td> Japan</td><td>15,244</td></tr></tbody></table>