List of most-viewed Instagram reels

List of most-viewed Instagram reels

The list of the most-viewed reels on Instagram is ranked based on total view count.

As of December 19 2025, the most-viewed Instagram reels are as follows:

<table><thead><tr><th>Rank</th><th>Creator / Campaign</th><th>Description</th><th>Views (approx.)</th><th>Ref(s)</th></tr></thead><tbody><tr><td>1</td><td>Deepika Padukone (Hilton – It Matters Where You Stay)</td><td>Promotional reel featuring Padukone as Hilton’s global ambassador</td><td>1.9 billion</td><td></td></tr><tr><td>2</td><td>Hardik Pandya (BGMI – Take the Shot)</td><td>Gaming collaboration with Battlegrounds Mobile India</td><td>1.6 billion</td><td></td></tr><tr><td>3</td><td>BGMI – Flex Your New Phone</td><td>Heartwarming father–son themed gaming reel</td><td>1.4 billion</td><td></td></tr><tr><td>4</td><td>Lionel Messi</td><td>Paid partnership with Mastercard</td><td>1.2 billion</td><td></td></tr><tr><td>5</td><td>Sajid Shaikh</td><td>Paid collaboration with Samsung</td><td>1.1 billion</td><td></td></tr><tr><td>6</td><td>Narendra Modi</td><td>Tour to Vantara</td><td>1 billion</td><td></td></tr><tr><td>7</td><td>Lionel Messi</td><td>Paid partnership with Mastercard</td><td>1 billion</td><td></td></tr><tr><td>8</td><td>Anthony Butenyi</td><td>Corrupted trombone practice video</td><td>936 million</td><td></td></tr><tr><td>9</td><td>Ranveer Singh (BGMI)</td><td>Celebrity promotional reel</td><td>877 million</td><td></td></tr><tr><td>10</td><td>BGMI (unnamed)</td><td>Gameplay themed viral reel</td><td>840 million</td><td></td></tr><tr><td>11</td><td>Gorunmez Kazalar – AI Videos Creator</td><td>Humorous AI Trampoline reel</td><td>837 million</td><td></td></tr><tr><td>12</td><td>Ed Sheeran</td><td>Symmetry featuring Karan Aujla out now</td><td>775 million</td><td></td></tr><tr><td>13</td><td>Sarcasmin..blood (in collaboration with Canva India)</td><td>Creative typography-based reel created using Canva tools</td><td>660 million</td><td></td></tr><tr><td>14</td><td>Martin Garrix and Lauv</td><td>Behind the scenes of the "MAD" music video</td><td>632 million</td><td></td></tr><tr><td>15</td><td>Muhammed Riswan – Has anyone seen the ball?</td><td>Freestyle football clip filmed near a waterfall</td><td>619 million</td><td></td></tr><tr><td>16</td><td>ladkahai99 – Dubara dekho</td><td>Funny barber reel</td><td>546 million</td><td></td></tr><tr><td>17</td><td>Fiske AI – Yacht jump splash</td><td>Humorous AI reel</td><td>521 million</td><td></td></tr><tr><td>18</td><td>Anwar – Chain game strong</td><td>Humorous chain reel</td><td>512 million</td><td></td></tr><tr><td>19</td><td>The Pointer Brothers</td><td>Billiards comedy skit</td><td>507 million</td><td></td></tr><tr><td>20</td><td>VertexCGI — XXL Human Tennis</td><td>Epic human attraction reel</td><td>501 million</td><td></td></tr></tbody></table>