Killing of Valeria Márquez
Killing of Valeria Márquez
Atziri Valeria Márquez López, commonly known as Valeria Márquez (14 February 2002 – 13 May 2025) was a Mexican model, businesswoman, and digital content creator. She gained recognition on social media through her lifestyle-oriented posts and later established a beauty salon in the city of Zapopan, Jalisco. She was shot and killed while live streaming on TikTok in her beauty salon.
Career
Márquez's modeling career began in 2018, at the age of 16, when she was selected as a model for the Mexican clothing brand Vicio Vanidad. In 2021, she earned the title of "Miss Rostro". Márquez participated in advertising-campaigns for brands such as the jewelry brand Golden Deluxe and the shapewear company Beauty Body Level, both based in Guadalajara. Márquez began posting on social media in the late 2010s. Márquez also modeled for local campaigns and boutiques, solidifying her image as an influencer among youth audiences in western Mexico. Her visual style combined modern aesthetics with traditional Mexican design elements, attracting the attention of various brands. Márquez studied dentistry before embarking on her career in cosmetology. In 2024, Márquez opened her own beauty salon in the municipality of Zapopan, Jalisco.
Murder and investigation
Márquez was shot dead on 13 May 2025, at the age of 23, at her beauty salon in Zapopan, while broadcasting live on TikTok. She was held in her salon by an alleged delivery man (whose face was covered by a mask) who shot her in the chest and head while streaming live. Earlier during the livestream, Márquez expressed concern about her safety. A few seconds after she was killed, Márquez's phone was taken and the live broadcast was stopped by an employee. The Jalisco Prosecutor's Office stated that at the time of the crime, two men were present outside the beauty salon, who then fled.
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