Forbes list of the world's highest-paid models

This is a list of the highest-paid models—applicable to either sex— in the world as ranked by Forbes magazine. For measurement, the magazine used pretax earnings, and fees for agents, managers and lawyers are not deducted, based on the report of 2018. The estimated figures are based on interviews with managers, agents, brand executives, and industry experts. Models income came from multiples entries, including endorsements, licensing ventures, runway shows, and commercial catalogs.

Source: Wikipedia

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Forbes list of the world's highest-paid models

The lists are nearly exclusive to female models, as the magazine rarely compiles a list based on male models—the last time being in 2013. The modeling industry is a women-dominated sector, one of the few industries where the gender pay gap is reversed, where male models typically earn far less than their counterparts. According to PayScale in 2013, female models had an average salary of $41,300, earning 148% more than male models. By 2008, a successful male model could earn a mid-six-figure range, maxing out around $500,000 a year.

Kendall Jenner is the current highest paid model on Forbes earnings list, having held the number 1 position since 2017. However, Gisele Bündchen holds the record for the most times being the highest earner (14), the most consecutive times being the highest earner (12), the most times being one of the top 5 earners (19), and the highest annual earnings ($47 million in 2014). Sean O'Pry has the highest annual sum reported by Forbes for a male model ($1.5 million in 2013).

Highest-paid models by year

Forbes list of the world's highest-paid models

Gisele Bündchen has more appearances within the top five, and on the top.

Sean O'Pry became the most "successful" male model on Forbes earning lists

Adriana Lima made at least sixteen appearances in the top five.

Kate Moss made at least ten appearances in the top five.

Heidi Klum made at least nine appearances in the top five.

David Gandy is one of the few male models to appear twice in a Forbes-earning list, including the last one dedicated to the subject (2013).

2022

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Kendall Jenner</td><td>United States</td><td>$40 million</td></tr><tr><td>2</td><td>Gisele Bündchen</td><td>Brazil</td><td>$33 million</td></tr><tr><td>3</td><td>Rosie Huntington-Whiteley</td><td>United Kingdom</td><td>$32 million</td></tr><tr><td>4</td><td>Cara Delevingne</td><td>United Kingdom</td><td>$31 million</td></tr><tr><td>5</td><td>Adriana Lima</td><td>Brazil</td><td>$30 million</td></tr></tbody></table>

2021

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Kendall Jenner</td><td>United States</td><td>$40 million</td></tr><tr><td>2</td><td>Adriana Lima</td><td>Brazil</td><td>$30 million</td></tr><tr><td>3</td><td>Cara Delevingne</td><td>United Kingdom</td><td>$19 million</td></tr><tr><td>4</td><td>Rosie Huntington-Whiteley</td><td>United Kingdom</td><td>$9 million</td></tr><tr><td>5</td><td>Gigi Hadid</td><td>United States</td><td>$9 million</td></tr></tbody></table>

2020

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Kendall Jenner</td><td>United States</td><td>$40 million</td></tr><tr><td>2</td><td>Chrissy Teigen</td><td>United States</td><td>$39 million</td></tr><tr><td>3</td><td>Rosie Huntington-Whitely</td><td>United Kingdom</td><td>$32 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$31 million</td></tr><tr><td>5</td><td>Cara Delevingne</td><td>United Kingdom</td><td>$31 million</td></tr></tbody></table>

2018

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Kendall Jenner</td><td>United States</td><td>$22.5 million</td></tr><tr><td>2</td><td>Karlie Kloss</td><td>United States</td><td>$13 million</td></tr><tr><td>3</td><td>Chrissy Teigen</td><td>United States</td><td>$11.5 million</td></tr><tr><td>4</td><td>Rosie Huntington-Whitely</td><td>United Kingdom</td><td>$11.5 million</td></tr><tr><td>5</td><td>Gisele Bündchen</td><td>Brazil</td><td>$10 million</td></tr><tr><td>Cara Delevingne</td><td>United Kingdom</td><td>$10 million</td></tr></tbody></table>

2017

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Kendall Jenner</td><td>United States</td><td>$22 million</td></tr><tr><td>2</td><td>Gisele Bündchen</td><td>Brazil</td><td>$17.5 million</td></tr><tr><td>3</td><td>Chrissy Teigen</td><td>United States</td><td>$13.5 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$10.5 million</td></tr><tr><td>5</td><td>Gigi Hadid</td><td>United States</td><td>$9.5 million</td></tr></tbody></table>

2016

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$30.5 million</td></tr><tr><td>2</td><td>Adriana Lima</td><td>Brazil</td><td>$10.5 million</td></tr><tr><td>3</td><td>Gigi Hadid</td><td>United States</td><td>$10 million</td></tr><tr><td>4</td><td>Kendall Jenner</td><td>United States</td><td>$10 million</td></tr><tr><td>5</td><td>Miranda Kerr</td><td>Australia</td><td>$9 million</td></tr><tr><td>Karlie Kloss</td><td>United States</td><td>$9 million</td></tr></tbody></table>

2015

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$44 million</td></tr><tr><td>2</td><td>Cara Delevingne</td><td>United Kingdom</td><td>$9 million</td></tr><tr><td>3</td><td>Adriana Lima</td><td>Brazil</td><td>$9 million</td></tr><tr><td>4</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$7.5 million</td></tr><tr><td>5</td><td>Natalia Vodianova</td><td>Russia</td><td>$7 million</td></tr></tbody></table>

2014

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$47 million</td></tr><tr><td>2</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$8 million</td></tr><tr><td>3</td><td>Adriana Lima</td><td>Brazil</td><td>$8 million</td></tr><tr><td>4</td><td>Kate Moss</td><td>United Kingdom</td><td>$7 million</td></tr><tr><td>5</td><td>Kate Upton</td><td>United States</td><td>$7 million</td></tr><tr><td>Miranda Kerr</td><td>Australia</td><td>$7 million</td></tr><tr><td>Liu Wen</td><td>China</td><td>$7 million</td></tr></tbody></table>

2013

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$42 million</td></tr><tr><td>2</td><td>Miranda Kerr</td><td>Australia</td><td>$7.2 million</td></tr><tr><td>3</td><td>Adriana Lima</td><td>Brazil</td><td>$6 million</td></tr><tr><td>4</td><td>Kate Moss</td><td>United Kingdom</td><td>$5.7 million</td></tr><tr><td>5</td><td>Liu Wen</td><td>China</td><td>$4.3 million</td></tr></tbody></table>

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Sean O'Pry</td><td>United States</td><td>$1.5 million</td></tr><tr><td>2</td><td>David Gandy</td><td>United Kingdom</td><td>$1.4 million</td></tr><tr><td>3</td><td>Simon Nessman</td><td>Canada</td><td>$1.1 million</td></tr><tr><td>4</td><td>Arthur Kulkov</td><td>Russia</td><td>$905,000</td></tr><tr><td>5</td><td>Noah Mills</td><td>Canada</td><td>$740,000</td></tr></tbody></table>

2012

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$45 million</td></tr><tr><td>2</td><td>Kate Moss</td><td>United Kingdom</td><td>$9.2 million</td></tr><tr><td>3</td><td>Natalia Vodianova</td><td>Russia</td><td>$8.6 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$7.3 million</td></tr><tr><td>5</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$6.9 million</td></tr></tbody></table>

2011

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$45 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$20 million</td></tr><tr><td>3</td><td>Kate Moss</td><td>United Kingdom</td><td>$14.5 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$8 million</td></tr><tr><td>5</td><td>Alessandra Ambrosio</td><td>Brazil</td><td>$5 million</td></tr></tbody></table>

2010

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$25 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$16 million</td></tr><tr><td>3</td><td>Kate Moss</td><td>United Kingdom</td><td>$9 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$7.5 million</td></tr><tr><td>5</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$6 million</td></tr></tbody></table>

2009

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$25 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$16 million</td></tr><tr><td>3</td><td>Kate Moss</td><td>United Kingdom</td><td>$8.5 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$8 million</td></tr><tr><td>5</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$6 million</td></tr></tbody></table>

The 2009 list (male models) also known as "World's Most Successful Male Models" list:

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th></tr></thead><tbody><tr><td>1</td><td>Sean O'Pry</td><td>United States</td></tr><tr><td>2</td><td>Matt Gordon</td><td>Canada</td></tr><tr><td>3</td><td>David Gandy</td><td>United Kingdom</td></tr><tr><td>4</td><td>Danny Schwartz</td><td>United Kingdom</td></tr><tr><td>5</td><td>Garrett Neff</td><td>United States</td></tr></tbody></table>

2008

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$35 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$14 million</td></tr><tr><td>3</td><td>Kate Moss</td><td>United Kingdom</td><td>$7.5 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$7 million</td></tr><tr><td>5</td><td>Doutzen Kroes</td><td>Netherlands</td><td>$6 million</td></tr></tbody></table>

The 2008 list (male models), also known as "World's Most Successful Male Models" list:

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th></tr></thead><tbody><tr><td>1</td><td>Taylor Fuchs</td><td>Canada</td></tr><tr><td>2</td><td>Mathias Lauridsen</td><td>Denmark</td></tr><tr><td>3</td><td>Matt Gordon</td><td>Canada</td></tr><tr><td>4</td><td>Cole Mohr</td><td>United States</td></tr><tr><td>5</td><td>Nick Snider</td><td>United States</td></tr></tbody></table>

2007

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$33 million</td></tr><tr><td>2</td><td>Kate Moss</td><td>United Kingdom</td><td>$9 million</td></tr><tr><td>3</td><td>Heidi Klum</td><td>Germany</td><td>$8 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$6 million</td></tr><tr><td>5</td><td>Alessandra Ambrosio</td><td>Brazil</td><td>$6 million</td></tr></tbody></table>

2006

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$33 million</td></tr><tr><td>2</td><td>Kate Moss</td><td>United Kingdom</td><td>$9 million</td></tr><tr><td>3</td><td>Heidi Klum</td><td>Germany</td><td>$8 million</td></tr><tr><td>4</td><td>Adriana Lima</td><td>Brazil</td><td>$6 million</td></tr><tr><td>5</td><td>Alessandra Ambrosio</td><td>Brazil</td><td>$6 million</td></tr></tbody></table>

2005

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$15.2 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$7.5 million</td></tr><tr><td>3</td><td>Tyra Banks</td><td>United States</td><td>$6 million</td></tr><tr><td>4</td><td>Kate Moss</td><td>United Kingdom</td><td>$5 million</td></tr><tr><td>5</td><td>Adriana Lima</td><td>Brazil</td><td>$4.5 million</td></tr></tbody></table>

2004

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Milla Jovovich</td><td>Ukrainian SSR</td><td>$10.5 million</td></tr><tr><td>2</td><td>Gisele Bündchen</td><td>Brazil</td><td>$10 million</td></tr><tr><td>3</td><td>Heidi Klum</td><td>Germany</td><td>$8 million</td></tr><tr><td>4</td><td>Carolyn Murphy</td><td>United States</td><td>$5 million</td></tr><tr><td>5</td><td>Tyra Banks</td><td>United States</td><td>$4 million</td></tr></tbody></table>

2003

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$12.8 million</td></tr><tr><td>2</td><td>Heidi Klum</td><td>Germany</td><td>$8.2 million</td></tr><tr><td>3</td><td>Milla Jovovich</td><td>Ukrainian SSR</td><td>$7.6 million</td></tr><tr><td>4</td><td>Christy Turlington</td><td>United States</td><td>$7.2 million</td></tr><tr><td>5</td><td>Carolyn Murphy</td><td>United States</td><td>$6.8 million</td></tr></tbody></table>

2002

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Gisele Bündchen</td><td>Brazil</td><td>$12.5 million</td></tr></tbody></table>

2000

<table><thead><tr><th>Rank</th><th>Name</th><th>Nationality</th><th>Earnings</th></tr></thead><tbody><tr><td>1</td><td>Claudia Schiffer</td><td>Germany</td><td>$9 million</td></tr><tr><td>2</td><td>Christy Turlington</td><td>United States</td><td>$8.5 million</td></tr><tr><td>3</td><td>Gisele Bündchen</td><td>Brazil</td><td>$8 million</td></tr><tr><td>4</td><td>Cindy Crawford</td><td>United States</td><td>$6.3 million</td></tr><tr><td>5</td><td>Tyra Banks</td><td>United States</td><td>$5.5 million</td></tr></tbody></table>