East 17
Formation (1991)
East 17 began in 1991 when Tony Mortimer was promised a record deal with London Records after he presented his own material. The deal was granted under the condition that he form a group, which would be in the format that London Records were looking for. Mortimer recruited Brian Harvey, John Hendy, and Terry Coldwell.
Formation (1991)
The group was named East 17 after the postcode of their hometown, Walthamstow.
Walthamstow (1992–1993)
The group was usually seen as a grittier, more political and hip hop or rap-aligned ensemble than rival boy band Take That, as noted by Guy Adams of The Independent:
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