Adult Swim

Creation and development (1994–2001)

At San Diego Comic-Con, audiences got to see clips of the upcoming shows and vote for what show they wanted to see as a sneak peek. Harvey Birdman, Attorney at Law was the winner and the pilot was screened. The Leave It to Brak episode "Mr. Bawk Ba Gawk" and Space Ghost Coast to Coast episode "The Justice Hole" were also screened, as well as clips to the episode "Sweet for Brak". On August 12, the first commercial advertising the new block aired on Cartoon Network. Around this time a press kit came out that featured towels and a promotional CD. Another press kit that was designed as a first aid kit came with a promo VHS with info on all the shows. Access Hollywood also highlighted the upcoming premieres. Print ads were shown in an August issue of Entertainment Weekly. On August 31, adultswim.com officially launched.


2001–2003

!The first Adult Swim logo, used from September 2, 2001, to February 23, 2002


2001–2003

Some of the bumps on the block included Aquaman Dance Party that featured a cartoon Aquaman dancing in front of live action landfill footage, Captain Linger, a series of shorts created by J. J. Sedelmaier, Watering Hole, a series of shorts about animals talking in a bar created by Soup2Nuts, 1960s Hanna-Barbera action cartoons dubbed with the voices of children, a series of shorts called Not for Air that had the speech of Hanna-Barbera characters bleeped to make it seem like the characters were swearing, The New Adventures of The Wonder Twins, What They're Really Thinking, which had a voice narrate a character's thoughts in a comedic way, and Brak Puppet Party, a puppet show featuring classic Hanna-Barbera characters.

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