WYSIWYG

Etymology

The phrase "what you see is what you get", from which the acronym derives, was a catchphrase popularized by Flip Wilson's drag persona Geraldine), first appearing in September 1969, then regularly in the early 1970s on The Flip Wilson Show. The phrase was a statement demanding acceptance of Geraldine's entire personality and appearance.


Etymology

As it relates to computing, there are multiple claims to first use of the phrase:


Etymology

• Around 1974, Karen Thacker, the technophobe wife of Xerox hardware designer Charles "Chuck" Thacker, was introduced to a Xerox Alto running Bravo), and commented, "You mean, what I see is what I get?" • In mid-1975, John W. Seybold, the founder of Seybold Publications, and researchers at PARC) incorporated Gypsy software) into Bravo) to create Bravo 3, which allowed text to be printed as displayed. Charles Simonyi and the other engineers appropriated Flip Wilson's popular phrase around that time. • Barbara Beeton reports that the term was coined by Bill Tunnicliffe, in a presentation at a 1978 committee meeting involving the Graphic Communications Association (GCA), the American Mathematical Society (AMS), and the Printing Industries of America (PIA).

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