Inditex
Inditex
Inditex's business model emphasises fast response to market trends. The company has implemented a system that allows for frequent product updates in stores, with the process from design to retail shelf reportedly taking as little as 15 days in some cases. This approach contrasts with the longer production cycles typical of many traditional fashion companies.
1960s and 1970s
In the early 1960s Amancio Ortega started his own business in the clothing industry while working for a local shirtmaker in A Coruña, Spain. Ortega began developing his designs and he and his wife Rosalia Mera started making clothes in their home. Amancio had saved up enough money to open a small factory and sold garments to his former employer, among others.
1960s and 1970s
In 1975, the couple opened their first store, Zara, which produced popular fashion at low prices. The following year, Zara was incorporated and began opening more stores and factories in Spain. Later that year, after noticing the growing importance of computers, Ortega hired a local professor, José María Castellano, to develop the company's computing power.
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