Big Ten Network
Big Ten Network
Big Ten Network was the second U.S. sports network to be devoted to a single college sports conference, having been preceded by the MountainWest Sports Network one year prior to its launch. BTN was later followed by rival cable channels by the Pac-12, SEC and ACC with a similar array of programming.
History
The network's foundation traces back to 2004, following negotiations between the Big Ten and ESPN on an extension of the conference's broadcast contract with the network. With three years remaining in the existing deal, the conference sought a significant increase in rights fees. ESPN, however, balked, causing Big Ten commissioner Jim Delany to begin exploring the creation of his own network.
History
The launch of the Big Ten Network was announced on June 21, 2006, as a 20-year joint project between the Big Ten Conference and Fox Entertainment Group. At launch, the conference owned 51% of the network, while Fox owned a minority interest and handled its operations. The network was positioned to be the first ever cable channel dedicated to a single collegiate conference. The network also has a commitment to "event equality", stating it would produce and distribute an equal number of men's and women's events across all platforms, within three years of its launch. The deal was meant to replace the Big Ten's television contract with ESPN's ESPN Plus regional television package. ESPN Plus games were typically only seen on one broadcast television station in a team's local market (for example, the Illinois Fighting Illini aired its games on Champaign, Illinois CBS affiliate WCIA (channel 3)).
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