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1968–1970: Birth of Strawberry Studios; the bubblegum era
In the dying days of the Mindbenders, Stewart began recording demos of new material at Inner City Studios, a Stockport studio then owned by Peter Tattersall, a former road manager for Billy J. Kramer and the Dakotas). In July 1968, Stewart joined Tattersall as a partner in the studio, where he could further hone his skills as a recording engineer. In October 1968, the studio was moved to bigger premises and renamed Strawberry Studios, after the Beatles' "Strawberry Fields Forever".
1968–1970: Birth of Strawberry Studios; the bubblegum era
In December 1969, Kasenetz and Katz agreed to a proposal by Gouldman that he work solely at Strawberry, rather than move constantly between Stockport, London and New York. Gouldman convinced the pair that these throwaway two-minute songs could all be written, performed and produced by him and his three colleagues, Stewart, Godley and Creme, at a fraction of the cost of hiring outside session musicians. Kasenetz and Katz booked the studio for three months.
1968–1970: Birth of Strawberry Studios; the bubblegum era
We did a lot of tracks in a very short time – it was really like a machine. Twenty tracks in about two weeks – a lot of crap really – really shit. We used to do the voices, everything – it saved 'em money. We even did the female backing vocals.